Buying original art means that you are sharing in and celebrating another human being's creativity.
Amazing, right?
Never forget that artists also have bills to pay, materials to buy, children to support - so by choosing to purchase an artwork and not a mass-produced print, you are also helping someone make a living from their craft. And you can keep in touch and follow their career, which is brilliant and beyond rewarding when you realise you had a part in their success.
We always say that buying art is the ultimate sustainable purchase. You can pass it on to your grandchildren, your friends; it lives on forever. If you buy from an ethical gallery that pays its artists fairly (like us) then you know that you are doing a 100% good thing when you buy art. You are supporting another human being and giving your home a soul.
Don’t worry about:
Buying art for investment
Art is the world's largest unregulated market and there are so many sharks out there. You'll never be able to control what the market decides should go up or what should go down, so instead buy something that you love and if the artist makes it big, that's a bonus for you. You will already have benefited by having years of something beautiful on your wall.
What the art you buy says about you and your taste
Opinion has been divided on literally every single artwork in history - even the Mona Lisa! - so this is really not something you need to consider. If it speaks to you, and if it fits your space, then go for it.
Needing to be “educated” in art, or art history
We always say go with your heart, eyes and head. If you love it, if it’s beautiful to you, and it fits your budget, then that is all you need!
