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Liezel Strauss | Co-founder & Creative Director 
South African-born Liezel Strauss co-founded Subject Matter in 2011 in Tokyo with her husband Jon Hindley with the dream of making art more accessible. Liezel's creative endeavours span four continents over a decade. Liezel is also the co-founder and director of ArtGirlRising and in 2019 was named one of UN Women's top 100 female innovators worldwide, as part of their She Innovates Global programme.

Kitty Dinshaw | Co-founder & Artist Director
Oxford graduate Kitty joined the business in 2015 after meeting Liezel in London, the two women bonded over a shared love for art. Kitty co-founded a business programme with London's Royal College of Art: to educate art students on having a sustainable art career. She has also spoken about the business of art at Sotheby’s Institute and Christie's Education. Kitty is a member of the Steering Committee for the UK Friends of the National Museum of Women in the Arts (NMWA), championing UK-based female artists. 

Jon Hindley | Co-founder, Director & Advisor 
Jon is Subject Matter’s co-founder and trusted advisor. He has spent his career working in innovation and project management across the world for a FTSE 100 company.

Andrea van den Hoek Mejias | Assistant
Andrea is a key member of the Subject Matter team. With a background in photography, and a childhood spent all over the world, she is the perfect match for Subject Matter's global outlook. Andrea has been so successful in her role at Subject Matter that she launched her own business - &ART - advising and assisting other art companies. 

Kaeli Justus | Graphic Designer
Kaeli is a graphic designer based in Cape Town. She studied at the prestigious AAA School of Advertising, and then worked in top South African agencies and design studios, gathering skills and know-how from them all. She is responsible for all our beautiful visuals.

Tammy Ohlson De Fine | Special Programmes 
Tammy is currently based in Johannesburg and manages The Subject Matter Prize - one of our all-time favourite projects - which awards talented young female artists across Johannesburg schools.