At the core of the Subject Matter team are two dynamic women, committed to changing the art world for the better. Co-Founder and Director Liezel Strauss founded Subject Matter in London in 2014, after running a successful gallery in Tokyo, and Artist Director Kitty Dinshaw joined in August 2015.

South African-born Liezel is Subject Matter's Co-Founder, Creative Director and Co-Curator. Her creative endeavours span four continents over a decade. Liezel's articles on art and design have appeared in magazines in Japan, South Africa, the USA and Germany. She is also the founder of My Japan, a crowdsourced photographic initiative to raise funds and awareness following the 2011 Fukushima earthquake and tsunami. She has spoken widely on the positive value of art in our homes and lives, most recently at Somerset House and Shoreditch House. Liezel has also been frequently asked to share her experiences as a gallerist, and has spoken recently at Sotheby's Institute on the topic.

Oxford graduate Kitty is Subject Matter’s Artist Director and Co-Curator. As Artist Director, she represents over 15 artists, and her careful guidance has led to success for many of them. Along with Liezel, Kitty is one of the co-creators of of a programme with the Royal College of Art: to educate young art students on the business side of the art-world, and to raise funds for the College’s Fine Art Bursary Fund through an annual exhibition. Kitty has also spoken to art business students at Sotheby’s Institute and Christie's Education on the roles and responsibilities of managing artists.

Both women believe that we are stronger together, that being mothers is no barrier to success, and in all areas of life women need to lift each other up and support each other. To that end, our team is comprised of equally dynamic and passionate women - and of course, a man too, just to be fair...

Our Team:

Jon Hindley | Director & Advisor 
Jon is Subject Matter’s co-founder and trusted advisor. He has spent his career working in innovation and project management across the world for a FTSE 100 company.

Andrea van den Hoek Mejias | Client Relations Manager 
Andrea is a key member of the Subject Matter team. With a background in photography, and a childhood spent all over the world, she is the perfect match for Subject Matter's global outlook. Andrea has been so successful in her role at Subject Matter that she has just launched her own business - &ART - advising and assisting other art companies. 

Kaeli Justus | Head of Design 
Kaeli is a young graphic designer based in Cape Town. She studied at the prestigious AAA School of Advertising, and then worked in top South African agencies and design studios, gathering skills and know-how from them all. She is responsible for all our beautiful visuals.

Tammy Ohlson De Fine | South Africa Representative
Tammy started her interior design career in a small (but perfectly formed) studio in Johannesburg.  A desire to know more about the world of business eventually led her to the Gordon Institute of Business Science where she studied first a PDBA and then an MBA. She's currently based in Johannesburg and is the go-to for all South Africa projects. 

Lida Stricker | Advisor
Lida has been involved with startups in South Africa for many decades. She has helped shape successful civil construction, property development and transport businesses. Lida also co-founded a concept store in the UK where she thrived on the creative energy. With her effortless style and business brain she is the perfect match for Subject Matter. We are delighted to have her on board as our finance and business consultant.